As the Wimbledon Championships returns to SW19, luxury wellbeing brand Rituals invites visitors to elevate their tennis experience with a vibrant summer activation celebrating its sunshine-ready collection, The Ritual of Karma.
Located just moments from the action at Wimbledon Quarter – Centre Court Shopping Centre, Queen’s Rd, London SW19 8YE, Rituals will transform the destination into a must-visit hub for tennis fans looking to stay refreshed and glowing throughout the Championships.
A Match-Winning Moment For Summer Wellbeing
Timed to coincide with one of the UK’s busiest summer sporting events, Rituals’ activation has been designed to seamlessly connect wellbeing with the Wimbledon experience, offering visitors a feel-good hub for a moment of pause, refreshment and sun protection.
The activation highlights include:
Summer Glow Bar: A Courtside Essential (2nd July – 10th July 2026)
A striking Rituals-branded bike, located outside the shopping centre and in The Piazza, will serve as the home of the Summer Glow Bar. Guests are invited to sign up to the My Rituals membership to unlock the full experience, including:
- A refreshing Shimmering Iced Tea
- Personalised product demonstrations focused on sun care essentials
- A summer reward pass so guests can unlock three redeemable gifts in the Wimbledon boutique throughout July
- An exclusive bounce-back incentive (same day redemption only) – guests will receive a limited-time offer to redeem the following in the Rituals Wimbledon boutique on the day:
- A complimentary hand massage, and
- A complimentary SPF product sample
SPF Sampling & Reward Programme (4th & 11th July 2026)
Rituals will also be part of the activities hosted by Wimbledon Quarter on 4th and 11th July, as part of a wider activation. Guests will receive complimentary SPF samples from The Ritual of Karma collection and a Rituals
Summer Reward Pass, so they can unlock three redeemable gifts in the Rituals Wimbledon boutique throughout July. Wimbledon Quarter will also be offering complimentary strawberries and cream for guests, to get fully into the spirit of The Championships!
The Ritual of Karma: Sun Care That Offers More
The Ritual of Karma collection is enriched with the much-loved scent of white tea and lotus flower, and features hydrating body care, game-changing sun protection and uplifting home fragrances. The luxurious sun care collection features advanced, powerful hydrating formulas and game-changing non-sticky sun care, that’s perfect for all complexions. The newest products within the collection include:
• The Ritual of Karma Sun Protection Stick SPF 50+ is an invisible sunscreen stick. The smooth,
lightweight formula leaves a natural matte finish, enriched with a Hydra-Boost Complex.
• The Ritual of Karma Foaming Sun Protection SPF 50 is a light-as-air SPF 50 sunscreen foam.
Fast-absorbing and non-sticky, it’s enriched with vitamin E and nourished with a deeply moisturising Hydra-Boost Complex.
• The Ritual of Karma Self-Tanning Foam ensures that you’ll get a sunkissed glow whatever the
weather. This colourless fluffy mousse delivers a radiant golden tan year-round.
About Rituals Cosmetics
Rituals Cosmetics is a proud Certified B CorporationÔ and is dedicated to continuously improving its social & environmental impact in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the lifestyle of transforming everyday routines into more meaningful moments.
Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care, men care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments.
Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 33 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1,300 stores, 3,900 shop-in-shops, and world’s first Mind Oasis. As part of Rituals’ commitment to continuously improving its social & environmental impact, the brand is on a journey to 90% natural origin formulas and packaging that’s either refillable, recyclable or made of recycled material.
For more information, please visit www.rituals.com. For more information on our sustainability efforts, please read our sustainability report.
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