Behind every great beauty brand is a founder with a story.
Over the past week, Darling Magazine has been proud to launch the inaugural Women to Watch | Beauty Founders series, celebrating twelve inspiring women who are redefining the beauty industry through innovation, expertise and purpose.
From award-winning makeup artists and celebrity hairstylists to scientists, pharmacists, broadcasters and entrepreneurs, each founder has built a business that began with a problem worth solving. Together, they represent the passion, resilience and creativity driving the next generation of beauty brands.
If you’ve missed any of the interviews, here’s your chance to discover each founder and read their full story.
Ning Cheah
Founder, The Beauty Crop
When Ning Cheah couldn’t find makeup that delivered both quality and affordability, she decided to create it herself. Today, The Beauty Crop has become an internationally recognised beauty brand stocked by major retailers around the world. In our interview, Ning shares her journey from entrepreneur to global founder, the lessons she’s learned building a business and why staying authentic has always been at the heart of the brand.
Joy Adenuga
Founder, ByJoyAdenuga
Celebrity makeup artist Joy Adenuga has spent more than sixteen years perfecting her craft behind the scenes. Rather than creating another beauty product, she developed a professional brush collection designed to simplify makeup while delivering exceptional results. In this interview, Joy discusses entrepreneurship, representation, confidence and building a brand with genuine purpose.
Rebecca Jaquest
Founder, NYITA
Rebecca Jaquest founded luxury fragrance house NYITA after struggling to find fragrances she felt comfortable wearing during pregnancy. Built around sustainability, craftsmanship and transparency, NYITA proves that luxury and conscious beauty can go hand in hand. Rebecca shares the inspiration behind the brand and why purpose has guided every decision she’s made.
Michele Scott-Lynch
Founder, Bouclème
What began as a personal search for products that truly worked for curly hair has grown into one of Britain’s most recognised curl-care brands. Michele Scott-Lynch talks about embracing natural texture, building a community around curls and why education has always been just as important as the products themselves.
Vanita Parti MBE
Founder, Blink Brow Bar
Vanita Parti MBE transformed a single beauty concept into an internationally recognised brow empire. In this inspiring conversation, she reflects on leadership, resilience, innovation and what it takes to build a business that continues to evolve while remaining true to its original vision.
Sasha Lord
Founder, LORDS Fragrance House
For Sasha Lord, fragrance is about storytelling, emotion and identity. Through LORDS Fragrance House, she’s created a collection that celebrates craftsmanship and individuality. She shares the inspiration behind the brand, the realities of launching a luxury fragrance business and the importance of remaining authentic.
Charlotte Vøhtz
Founder, Green People
Long before natural skincare became mainstream, Charlotte Vøhtz was championing clean, effective formulations. Green People has become one of Britain’s most respected organic beauty brands, and in our interview Charlotte reflects on decades of innovation, entrepreneurship and staying true to her founding values.
Keshia East & Fleur East
Founders, The Kurl Kitchen
Sisters Keshia and Fleur East created The Kurl Kitchen after recognising the need for products specifically designed for textured hair. Their interview explores family, business, representation and how they’ve built a brand focused on making curl care simpler, more enjoyable and more inclusive.
Ruby Hammer MBE
Founder, Ruby Hammer Beauty
With decades of experience as one of Britain’s most celebrated makeup artists, Ruby Hammer MBE has helped shape the beauty industry from behind the scenes and beyond. She shares the importance of education, confidence, longevity and creating products that genuinely empower the people who use them.
Dr Vanita Rattan
Founder, Skincare by Dr V
As a cosmetic formulator specialising in skin of colour, Dr Vanita Rattan has built a global reputation for combining science with education. In this interview, she discusses tackling misinformation, building trust and creating skincare solutions that address concerns often overlooked by the wider industry.
Shalom Lloyd MBE
Founder, Naturally Tiwa
Inspired by African heritage and natural ingredients, Shalom Lloyd MBE created Naturally Tiwa to celebrate wellness through skincare. She shares her entrepreneurial journey, the importance of authenticity and how building a purpose-led business has helped shape the brand’s success.
Sarah-Jane Crawford
Founder, Clean Curls
Television broadcaster Sarah-Jane Crawford turned her own natural hair journey into Clean Curls, a brand dedicated to textured hair and clean beauty. In our interview, she talks openly about entrepreneurship, motherhood, resilience and creating products that empower people to embrace their natural texture with confidence.
The Future of Beauty is Founder-Led
The beauty industry continues to evolve, but one thing remains constant: the power of passionate founders with a clear vision.
Through our inaugural Women to Watch | Beauty Founders series, we’ve had the privilege of hearing from twelve remarkable women who are shaping the future of beauty through innovation, expertise and determination. We hope their stories inspire the next generation of entrepreneurs and give readers a deeper appreciation for the people behind the brands they love.
Stay tuned as Women to Watch continues to celebrate the founders, innovators and industry leaders changing beauty for the better.
![Hi Allegra, Thank you so much for sending everything over. We've now featured Weaver Green on Darling Magazine and absolutely loved learning more about both the brand and the inspiration behind the latest collection. You can view the feature here: [INSERT LINK] Thank you again for all your help, and please do keep Darling in mind for any future launches or news from Weaver Green. We'd love to continue supporting the brand.](https://www-static.darlingmagazine.co.uk/wp-content/uploads/2026/07/Weaver-Green_Nomad_Archelo13-600x403.jpg?media=1782455763)
