For anyone with blonde, grey, silver or platinum hair, maintaining the right tone can sometimes feel like a full-time job. Too much washing, too much toning or the wrong purple shampoo can leave the hair feeling dry, dull or weighed down.
Hairstory’s latest launch, New Wash Original Purple, offers a more streamlined approach.
The cult haircare brand, known for its better-than-shampoo cleansing cream New Wash, has created a one-step formula that cleanses, conditions and tones at the same time. Designed to keep lighter hair looking bright, balanced and brass-free, it removes the need for mixing colour boosters or adding extra steps into your routine.
What makes this particularly interesting is Hairstory’s detergent-free approach. Instead of using harsh cleansing agents, the formula is designed to cleanse gently while supporting the scalp and preserving the hair’s natural texture. Ingredients include jojoba oil, aloe vera leaf juice and sunflower seed oil, alongside violet extracts to help neutralise unwanted yellow tones.
As a hairstylist, I always look for products that simplify the routine without compromising the health of the hair. For women with lighter tones, especially those embracing grey, silver or blonde hair, this feels like a useful addition to the colour care conversation.
New Wash Original Purple is designed to reduce brassiness, support shine, protect colour and help extend results between salon appointments.
Darling’s Take: If you are blonde, silver or embracing your natural grey, this is one of the more interesting haircare launches to have on your radar.
New Wash Original Purple is available from Hairstory.com and Amazon, RRP £54.
